The Audi Group is one of the leading global automotive manufacturers. The vehicles in the Audi range represent a blend of innovation, elegance, and performance. The result is to ensure a tailored driving experience, thanks to the presence of cutting-edge technologies. “We drive together towards the future”: a goal, a change of perspective for those who drive.

The company, leveraging its extensive experience in the industry, believes that the best way to meet customer needs is to offer engaging experiences. Goal: to build customer loyalty through effective and precise communication that can speak directly to the listener, resulting in not only more relevance but also closer to the eyes of the modern consumer.

We started with the data available in Audi’s database to create a “Personalized Video Journey,” a series of tailor-made videos that narrate the unique experience of the user’s journey while driving their car. In an engaging and surprising way. All of this was made possible thanks to the Idomoo platform, which allows for the creation of highly personalized content.

We started with the data available in Audi’s database to create a “Personalized Video Journey,” a series of tailor-made videos that narrate the unique experience of the user’s journey while driving their car. In an engaging and surprising way. All of this was made possible thanks to the Idomoo platform, which allows for the creation of highly personalized content.