MEDIASET GROUP
CineInfinity Quiz
For Mediaset Infinity, we have implemented an upselling and customer retention strategy. How? With a personalized real-time video quiz that challenges the user in exchange for a prize.
CUSTOMER:
Mediaset Infinity
HIGHLIGHTED:
Video Personalizzati
DEADLINE:
CineInfinity Quiz
PROJECT:
Video Marketing Strategy
01
02
ACTIONS
1. Development of the CineInfinity Quiz, an interactive digital experience that engages users in a questionnaire about their knowledge of cinema.
2. Implementation of the Idomoo platform for the creation of personalized videos based on users’ quiz responses.
3. Distribution of personalized discount vouchers to quiz participants, valid for subscriptions or renewals of the Infinity service.
4. Promotion of the CineInfinity Quiz initiative through Mediaset Infinity’s digital channels to stimulate participation from trialists and the customer base.
01
Funnel Strategy
02
Video Creation
03
Motion Graphics
04
Digital Marketing
CONVERSION RATE
35%
ENGAGEMENT TRIALIST
+ 27%
Tasso di rinnovo
+ 15%
Quiz effettuato
88%
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