We translated a beauty trend into a philosophy of inclusion and sustainability. How? By carefully blending the right ingredients to formulate the birth of Skean, the pearl of Made in Italy skincare.
Skean is born from the desire of Design4Beauty, a company active in the world of interior design, to bring the aesthetics and sophistication of their projects into skincare. The inspiration comes from nature, which, through science, becomes functional. Inclusivity, sustainability, and transparency are the cornerstones of the brand’s philosophy, offering an essential product line. More than a brand, it’s a lifestyle.
For Design4Beauty, the values of the mission had to be clear, and the coordinated image had to reflect the quality of the products while keeping the target audience’s tastes in mind. Objectives: to position themselves in an increasingly vibrant clean beauty market by engaging niche audience segments with warm, inclusive, yet persuasive communication.
Bringing to life a clear personality through naming and brand identity capable of defining a strategic communication direction. How? Thanks to an equation: Skean = Skin + Clean, Naturally! We identified a concept that triggered a chain reaction: from the website structure, teasers, launch campaign, content strategy to influencer marketing. Being recognizable was the key.”
1. Development of the naming ‘Skean’ to embody the union of “Skin” and “Clean,” emphasizing the brand’s natural and clean approach.
2. Creation of a distinctive brand identity reflecting the aesthetics and quality of Design4Beauty, conveying inclusivity and sustainability.
3. Implementation of an intuitive and captivating website, centered around the brand concept, to engage the target audience.
4. Planning and execution of a targeted launch campaign, utilizing teasers and content marketing strategies to generate interest and engagement.
